The Philippines is a travel destination unknown to most North Americans. Reasons may include distance, lack of promotion, and uncertainty over safety.

Distance is certainly a consideration, as the trip is long (18 hours to Manila) and costly. A bargain fare ranges from $1000 to $1800 depending on the season, the carrier, and how good a shopper the traveler is. For those simply seeking a beach resort there are plenty of destinations that are closer and cheaper.

Yet, despite equivalent travel times, countries such as Thailand, China, Japan and Korea are increasingly popular. The Philippines offers world-renown diving, with many first class resorts catering to the scuba crowd. Incredible scenery combined with unique culture and history should draw visitors. Best of all, these attractions are available at bargain-basement prices due to the low value of the peso ($1=app. pp45.) Why do other parts of Asia continue to draw tourism at the expense of the Philippines? Lack of promotion is one of the main problems.

Countries such as Thailand and China heavily advertise their attractions, while The Philippines remains a mystery to most North Americans. It is, however, becoming a popular destination for Australians since the bombings in Bali, and a few Germans and Scandinavians find the dive resorts a welcome respite from northern winters, proving that Americans would head there as well, if properly informed of the many attractions.

Why the apparent lack of interest in developing tourism? This is a complex question with no easy answers. The Philippines is a resource rich nation that remains largely underdeveloped. Thailand, with very similar resources, has built up a world-class tourist industry (unfortunately suffering due to recent political problems,) is a major exporter of rice, and an important supplier of fruit, fish and seafood. The Philippines suffers from massive poverty, largely a result of a series of corrupt governments. Politicians have more interest in lining their own pockets than in improving conditions for their fellow countrymen. Fortunately there is now a ray of hope with the election of “Noynoy” Aquino from one of the most respected political families. He has vowed to fight corruption and put the country back on course. Unfortunately, even if he is successful, significant change is years away.

The perception that the Philippines is unsafe remains another deterrent to tourism. How unsafe is it really? Violent crime against foreigners is very rare. Years ago there were a few kidnappings, but this is a thing of the past. Other types of non-violent crime are a risk for the unwary. Pick-pockets ply their craft on public transit and other crowded areas. Offers from strangers to share drinks, or accompany them anywhere should be avoided. The rule when traveling here is the same as elsewhere, do your homework. In any part of the world some areas are safe, and others not so much. A good guide-book will help in avoiding risky areas, but when in doubt ask for advice at your hotel, or from your travel agent.

Filipinos are generally friendly, cheerful, and welcoming. The Philippines offers a highly rewarding travel experience to those willing to try something a little different, and is less costly, while being no less safe than other Asian destinations.